5 REASONS WHY MARKETERS SHOULD LEARN PROGRAMMING
Are you working in marketing and wondering if programming can be of any use to you? Yes, of course! There is a growing list of reasons why marketers should learn programming to improve their work!
Technology is currently developing at a very fast pace and opens up huge opportunities for the marketing industry to optimize operations. Understanding the basics of programming can open up a world of complex and customized solutions that will take your operations to the next level.
Here are 5 reasons why learning to program is essential for those working in the marketing industry.
MORE EFFECTIVE WORK WITH TECHNOLOGY PARTNERS
Knowledge is power. If you have a solid understanding of technology, you can ask the right questions when working with internal technical teams or digital agency partners. Knowing the basics of programming, you will be able to estimate how long the task you commissioned will take and you can manage the project and negotiate the budget much more precisely.
YOU CAN DO SIMPLE TASKS BY YOURSELF
Whether you're working with an email template, doing an important site update, or formatting your landing page, knowing HTML is very handy. You don't have to wait for a developer and pay extra fees if you can do it yourself.
HTML, CSS, and even JavaScript are the basis of many digital marketing tools. For example - Hubspot, Google Analytics, HootSuite, and WordPress require some kind of combination of these three languages to properly adapt and use them. This includes integrating tracking codes, customizing layouts, and reporting on site users’ behaviour to evaluate performance.
Thanks to the knowledge of coding, you will be able to:
- create better-looking custom email campaigns and perform basic A/B testing with HTML and CSS knowledge,
- with basic knowledge of JavaScript, you will automate Google AdWords,
- thanks to the knowledge of Python you will automate and analyze large data sets, e.g. about your e-commerce.
YOU MAKE WISE DECISIONS
If you understand the technology and automation that rule over today’s world of online marketing, you can make wiser choices. Understanding the coding will also help you figure out what is and what is not possible.
OPTIMIZE YOUR SEO
A significant source of acquiring new customers for most companies today is free to search. While most marketers know the importance of showing SEO in search results, you can also gather information from your page code to evaluate and update meta descriptions, title tags, ALT tags, and keywords. Basic programming knowledge can help you with the technical side of SEO to ensure proper website optimization. This is an area where the combination of marketing knowledge and coding know-how ensures a lot of success.
MEASURE YOUR CAMPAIGNS MORE CAREFULLY
Marketing teams need to measure their campaigns to understand the impact and any needed changes. While Google's analysis is fairly simple to understand, you still need to go deeper into your data. This means a better understanding of the analytical data and the embedding of tracking codes for the pages that users visit.
If you want to understand your data and automate the processes associated with it, check the Python course - data analysis, thanks to which you will optimize your work.